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The Ambiguous World

Most of us would prefer a world that looks like this (World A): But all of us are stuck with a world that looks more like this (World B): (unless one of you is hiding a crystal ball under your mattress) The difference between these two worlds is simple.  World A is governed by measurable …

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How the Brazilian government used psychology to market a new currency

What is a government to do when rampant inflation cripples a currency and the public’s faith in it’s ability to hold value? Brazilian policymakers faced this very question nearly thirty years ago. In a bold move, they chose to answer this question by creating and marketing a new currency–the Unit of Real Value–which existed in …

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