Economics

The IKEA Effect: Why everyone around you is photographing the same scene

One of my favorite shrines I had the chance to visit in Japan was the Fushimi Inari shrine in Kyoto. The shrine grounds are uniquely picturesque—the winding pathways are scattered with miniature shrines and lined with thousands of orange torii gates. I had a hard time resisting the urge to take photos as we strolled …

The IKEA Effect: Why everyone around you is photographing the same scene Read More »