How the Brazilian government used psychology to market a new currency

What is a government to do when rampant inflation cripples a currency and the public’s faith in it’s ability to hold value? Brazilian policymakers faced this very question nearly thirty years ago. In a bold move, they chose to answer this question by creating and marketing a new currency–the Unit of Real Value–which existed in …

How the Brazilian government used psychology to market a new currency Read More »

Kahneman and Tversky: Judgment under Uncertainty

A classic paper from Daniel Kahneman and Amos Tversky examines the role that heuristics play in our decisions, predictions, and assessments in situations characterized by uncertainty. This video attempts to illustrate the ideas presented by Kahneman and Tversky in their 1974 paper, Judgment under Uncertainty, which was originally published in Science. The paper looks at …

Kahneman and Tversky: Judgment under Uncertainty Read More »

The IKEA Effect: Why everyone around you is photographing the same scene

One of my favorite shrines I had the chance to visit in Japan was the Fushimi Inari shrine in Kyoto. The shrine grounds are uniquely picturesque—the winding pathways are scattered with miniature shrines and lined with thousands of orange torii gates. I had a hard time resisting the urge to take photos as we strolled …

The IKEA Effect: Why everyone around you is photographing the same scene Read More »

Balancing the Individual and Intended Musical-Emotional Experience in the Modern Digital World

A couple of weeks ago, the 11-piece indie-folk behemoth Typhoon released their first new song in four years. It clocks in at a staggering twenty-one minutes. The song is the first of four movements, which will constitute their new album Offerings. In a world driven by singles and digital streaming, the choice to structure an …

Balancing the Individual and Intended Musical-Emotional Experience in the Modern Digital World Read More »

Emotional responses should not be overlooked: lessons from the beer game

A few weeks ago, we played a game in my Procurement and Supply Chain class—the beer game. Contrary to the schema that was just invoked in your mind, and unfortunately for the participants, the beer game involves no actual beer. Rather, the game simulates the challenges of distribution through multiple levels of a supply chain …

Emotional responses should not be overlooked: lessons from the beer game Read More »

What to focus on when sharing ideas

We often run right into the communication barrier of idea pride when sharing our ideas with others. To combat this, we should focus on conveying the simple core message of our idea as opposed to the trivial nuances.